sERVICE
Market Intelligence and Application Knowledge
To conscientiously deliver purposeful and sustainable products and services by fostering innovation and generating value for our partners.
To emphasize our commitment to our team, the trust of our partners, and the sustainability of our planet.
Services
Our experienced team comprehends the complexities of a demanding market. Our success stems largely from our expertise in the minerals industry and our capacity to devise innovative solutions for our partners.
Sourcing & Trading
ShiftPlus specializes in trading industrial minerals. Our global network ensures the swift flow of market intelligence, enabling us to promptly meet our customers’ needs. Moreover, our global team consistently provides tailor-made solutions in risk management, alternative material sourcing, and product development to our customers.
Our Products
Silica
From shaping glass and ceramics with coarse silica sand to transforming paints, coatings, plastics, and electronics with meticulously engineered micronised and high-purity silica, our diverse portfolio unlocks endless possibilities. Distinct quartz grit forms the backbone of engineered stones, while ultra-pure silica fuels semiconductors and optical devices. This versatile powerhouse, in every form and size, elevates quality and performance across industries, functioning as a filler, thickener, and reinforcing agent. Explore our comprehensive range and discover how silica can empower your products.
Feldspar
Our diverse feldspathic minerals – potassium, sodium, and nepheline syenite – ignite creation across industries. From fiery glass to vibrant paints, each empowers in perfect form and size. Potassium ignites brilliance, sodium melts with efficiency, and nepheline syenite, a champion of both brings exceptional whiteness and resilience. Dive in, unleash potential, and build your world, one feldspar at a time.
Kaolin
From delicate porcelain to sturdy buildings, our air-floated, calcined, and washed Kaolin empower strength, brightness, and performance. Washed kaolins refine ceramics, air-floated grades elevate paints, while calcined kaolins guard high-performance materials. Unveil the magic of kaolin and build your world, one versatile mineral at a time.
Key Team Members
Founder
Chan Hock Lye, Khaleel
Hock Lye has vast experience in managing Industrial Minerals, Engineering and Construction, and Technology businesses across the Asia Pacific. His deep understanding of local business cultures drove successful negotiations, mergers, and partnerships.
Director of Business Development
Michael Tang
Michael, with 30+ years in Asia Pacific's industrial minerals, excels in negotiation and problem-solving. His expertise in sales and business development secured long-term contracts with major accounts. His passion for developing business solutions ensures customer and stakeholder appreciation.
Chief Representatives, Taiwan & China
Peter HO
Peter is a seasoned commercial leader with 25+ years in the Industrial Minerals Industry. His expertise, management skills and results-driven approach bolster market position and foster financial growth.
Chief Representatives, Korea
Kay (Kyuha) Choi
Kay has 20+ years of experience in diverse industries like Polymer, Coating, Building Materials, Electronics & Electrical, and Abrasion. As founder of KTM Korea Ltd, he provides comprehensive mineral solutions for diverse industrial needs. Kay's expertise and stakeholder relationships drive ShiftPlus Minerals' success in Korea.
Chief Representative, Vietnam
Huynh Van Minh
Minh leverages 17+ years of expertise in international companies in Paint & Coating and Ceramics. With a strong network and client relationships, he successfully manages VISO Trading Ltd., specializing in Ceramics, Engineered Stone, and Paint & Coating solutions since 2017.
Chief Representative, Indonesia
Arif Syahrijal
Arif brings 15+ years of expertise in industrial minerals sourcing across Asia. His geology and mining background and an MBA from the Institute Technology Bandung enhance his deep understanding of the value of mineral resources—Arif's co-founding of PT. Varindo Merah Putih in Jakarta further demonstrates his commitment to developing minerals projects.
Chief Representative South China
Macro Pang
Marco possesses 20+ years of expertise in the industrial minerals sector, specializing in Engineered Stone, Paints, Coatings, and Polymers. He cofounded Super Brilliance (Zhao Sheng) in 2018, with a focus on South China's markets.
Chief Representative East & North China
Wood Wu
Wood brings 20+ years of experience in the industrial minerals sector, specializing in Thermal Interface Materials (TIM). As the founder of Shanghai New Edge Material Technology since 2010, his expertise has been instrumental in achieving success in the East and North China markets.
Industry Specialist - E&E, Korea
Brian Suh
With over 25 years of experience in the inorganic and organic materials industry, Brian is a seasoned product development, sales, and technical service expert. His deep understanding of materials for Electrical & Electronic, Engineering Plastics, Adhesives, and Thermal Interface Materials enables him to provide innovative solutions for diverse industries.
get in touch
To know more about our other products like Ballclay, Talc and other Industrial Minerals, Please write to info@shiftplusminerals.com
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